Move over, Coca-Cola! Airtel Nigeria has brought us our favourite Christmas advert this year! The telecoms company uses the story of a bus ride home to remind us what Christmas is really about – family, the Nigerian way.
I am really blown over by the new trend of returning to our roots. Time was, an advert or a piece of music was not considered good enough unless it was oyinbo. We never appreciated our own music, movies, copy or even our own story. And because there was less desire for it, there was less investment into it.
Thankfully, this is starting to change. Nollywood grows from grace to grace daily, and the producers strive to make more improvements everyday. Our music industry is the jewel in our crown. We have Africa on its knees and our artistes are welcome everywhere they go.
And now, this Christmas advert! Tugging at the heartstrings, making us smile, reminding us the reason for the season – miles of smiles and lots of love!
Merry Christmas and a fabulous New Year to us all!
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