Thank you for bringing this to our attention, http://uk.businessinsider.com/ – one of our own is about to blow UP!
Julie Adenuga is about to become one of the most important people in the music business.
Alongside former BBC Radio 1 DJ Zane Lowe, and New York-based radio presenter Ebro Darden, Adenuga will be presenting on Beats 1 once it launches. It’s a massive new radio station being launched by Apple alongside its Apple Music products, broadcasting 24/7 around the globe.
So just who is she? Well, she hasn’t been around long, but she’s certainly talented and this is showing in her meteoric rise.
In 2010, she joined London underground radio station Rinse FM. She didn’t have any prior radio experience, and freely admitted that she and her co-host Sian Anderson “didn’t have a clue what we were doing.” But this didn’t deter the duo: They would “just stop and start tunes. We had no DJ experience, but we just played the music and were talking rubbish. It worked. Luckily.”
Along the way, Adenuga has built a passionate fanbase, and she’s recognised as great at what she does. Music blog Fader says she and Anderson “blazed in with a style that made you feel like you were kicking back with a best mate—the one with the most fun taste in music—while leaping effortlessly from the most ‘pop’ to the most experimental tunes, not only within grime itself but across the spectrum of the charts and underground.”
Meanwhile, Noisey — Vice’s music vertical — is similarly effusive. As writer Joe Zadeh puts it: [Adenuga is] the current don of underground music broadcasting. When your brothers are JME and Skepta (grime artists Jamie and Joseph Adenuga), it could be easy to fall into the shadows a bit like that Olsen what isn’t a twin, but the young London presenter has been spreading her sweet wings all over radio and TV for the last few years, like some sort of grime and rap eagle god person.
Right now, sibling Skepta is arguable a much bigger name than Julie, with 539 thousand Twitter followers to her 7 thousand-odd. But if Beats 1, with its vast global audience is a success, that won’t be the case for very much longer.
Here’s a video of Ms Adenuga explaining how she got started:
– Written by Rob Price
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