Africa’s telecom giant, MTN Nigeria, has renewed its commitment to grow Nigerian businesses both home and abroad as it launched #ManInTheBox campaign on Thursday.
The campaign aimed at raising public awareness about MTN’s ability to cater to the communication, collaboration and connectivity needs of all businesses – start-ups, small medium and large scale enterprises, and public sector organisations.
Speaking at the launch today at the Oriental Hotel in Lagos, MTN’s Chief Enterprise Business Officer, Lynda Saint-Nwafor explained that the #ManintheBox campaign symbolises MTN’s unwavering dedication and desire to help support business growth and transformation – no matter the time or day – using a wide range of world-class business solutions, backed by cutting-edge technology.
“Our ambition is your success. We understand that business owners see technology as a distraction, many times with good reason. But we know that the right connectivity solution is a game changer and the foundation for future success, and so we would like to change that mind-set by making technology and digital transformation decisions easier and more personal.
“Our aim is to be a true partner for success, delivering high impact right-sized connectivity solutions. Helping you become more agile and efficient, expanding market access and making them more competitive. We do this by listening and consulting to gain a clear understanding of what keeps you up, your circumstances, pain-points, ambitions and priorities. We want to hear from you, send us an email at firstname.lastname@example.org. We want to know… what keeps you up, let’s talk,” she said.
The telecom service provider also promised mouth-watering benefits to “companies that get in touch” with MTN as well as “some visibility,” as their products and services will be displayed on MTN LED boards free of charge.
The #Maninthebox, which was unveiled today, is an office-in-a-billboard display of a smartly-dressed gentleman spotted in an intriguing display elevated along Lekki-Epe Expressway and who was working day-and-night, come rain and sunshine, as phrases like – “We know what keeps you up, let’s talk’ – is shown on its big screen.
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