Home News & Business Money Matters Search Engine Optimisation and Social Media Etiquette: Link spamming

Search Engine Optimisation and Social Media Etiquette: Link spamming

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Search Engine Optimisation and Social Media Etiquette: Link spamming

I completed my second Fiverr job today and the client is coming back with more next week. Exciting, yes! I sealed my third content creation deal and hope to finish a ghostwriting job I started out last month. These opportunities did not come from link spamming: adding unnecessary links everywhere or advertising when people are actually discussing issues that matter to them on their social pages.

YOU STAND TO LOSE MORE BY SPAMMING

There is this WhatsApp group I joined. The admin kicked people off because they kept posting their links in the group. This group was named after the person who created it. Nobody creates such a group and then leaves spammers to run wild. That should be enough signal that they would regulate activities. The worst assumption you can make online is that you own every social platform. That’s one of the first ways to start losing opportunity.

KNOW YOUR TURF

Don’t go to people’s posts to advertise your “asoebi” business except they are really close and even at that, limit it or they will help you limit your access to them.

I started and own a writing group that has about 1,300 members. I pay regularly to boost the reach of my page which is now about 3,000 in  follower-ship and the website for this blog costs me money, albeit a minimal amount because it was created by my brother David. In addition, I also spent close to N40,000 on business name registration and plan to be incorporated soon. Now, if I decided to post links or advertise on my platforms, you would agree that I have a right to do so. You don’t have that same right. If you don’t like it, leave such groups, platforms or websites. Try it and see how easy it is to build such platforms and then see if you would allow it to be used indiscriminately.

THE RIGHT PERSPECTIVE

Point here is that social media is an opportunity to invest in networks. But you only get back as much as you give. Most times people don’t even pay attention to groups where all that people do in them is sharing of links.

There is a major shift away from traditional advertising. People want to connect with your story, your face is important. Be ready to get dirty and practically show people how you can help.

Why not just go back to printing fliers and using eba to spoil walls with posters and handbills? We all want to deal with real responses, so  have to commit real time to our content and interactions. You don’t provide solutions, you don’t create platforms but you just want to use other people to do your dirty work? It only annoys and irritates people and makes you appear desperate. Most of us don’t trust or patronise desperate people.

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