Adele debuts ‘Send My Love (To Your New Lover)’ video at BBMAs

Adele premiered the video for 25 single “Send My Love (To Your New Lover)” during the Billboard Music Awards Sunday night. The British singer seems unstoppable and irrepressible as track after track from her latest album is just pure gold!

The visual finds the pop phenomenon singing against a black background in a floral dress, dancing in time with different versions of herself. The song itself is a kiss-off to a former flame.

With lyrics like:

I’m giving you up
I’ve forgiven it all
You set me free-ee, oh

Send my love to your new lover
Treat her better

the pop beat belies the pain and hurt behind the powerful words but in the true sense of Adele, is yet another hit.

With over a million views in under 12 hours, the video follows the sepia-washed video for “Hello,” a record-breaking entry that notched nearly 28 million views within 24 hours of its October release. The album itself was a knockout, too; Its 3.3 million copies scored the largest single-week sales since Nielsen started tracking such numbers in 1991, and later became 2015’s best-seller.

25 earned Adele eight nominations at this year’s Billboard Music Awards, including Top Artist, Top Female Artist, Top Billboard 200 Artist, Top Song Sales Artist, Top 200 Album, Top Hot 100 Song, Top Selling Song, and Top Radio Song.

Let’s know what you think of Send My Love (To Your New lover). We think it’s rather awesome: