How to Choose an Exceptional Business Name


You have got a great concept that you want to develop into something beautiful. You have the process all spelt out but then you are stuck on the name. There might be books out there you can read to help you choose a business name, but a business name should be a heart thing, it should define your ‘Why’. If you look at most of the big brands out there, their names signify something important to them. It may not be obvious to us, but I am sure if you look deep enough you will get their ‘Why’.

Below are some tips you should consider when thinking of a business name.

Do you want to Fit in or Stand Out?

Remember the story behind the Virgin brand. Your gut feeling might be able to see into the future so pay attention to it.

Keep It Simple

Complicated names could be a turn-off for potential clients.

Make it Easy to Remember

You don’t want people to run into difficulty when it comes to spelling your business name. Make it memorable but easy to spell and sound out. Soon you might be the name on everyone’s lips.

Avoid Puns

Okay some get away with it, but remember once you establish your brand it might be difficult to ditch such names. Consider the future of your business and use a name you will be proud of over time.

The Big Umbrella

If you have expansion plans in the pipeline, consider a good name that can represent your umbrella company. Subsidiaries are easier to name but if you main business is Sofas and you end up selling tables and chairs, it will be pretty difficult to change customers’ perception of what you offer.

Check Names in Use

Always research if your business name is in use. Companies House has a free Web Check Service and can make a huge difference to your search results.

Consider Your Domain Name

Domain names are equally important. Before you name your business and register your company check if the domain name is free. Also consider if it is easy for people to type your URL into their browser. A simple check with can make all the difference.

Seek Advice and Help

There are service providers out there that can help you source a good name for your business. If you are stuck then get help. Fiverr is a good place to start for some good ideas.

Whatever you do, make sure you choose a name you will be comfortable with in the long-term and one that you can easily explain the reason behind it. People love a name that connects with a story.

Enjoy your Business Naming Ceremony.

I wish you business blessings.

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