This is heartbreaking that it is the first of its kind, but also triumphant that someone got around to doing it. We are really taking the initiative to be our own saviours, to fulfil our own needs, and to help ourselves. Now all we need to do is support and buy from this young man as he releases the first Black owned male grooming range.
London-based entrepreneur, Aaron Wallace, has launched Britain’s very first black owned grooming brand, specifically tailored to black men.
According to Mad News UK, after opening his Croydon based barbershop Shear And Shine in 2014, Aaron felt that there was something missing within the grooming market. He says:
“I always felt that black men were overlooked in this area and with male grooming becoming more and more important, I saw an opportunity to serve my community.
Through Shear and Shine Grooming, I want to provide everyday solutions to grooming problems that I know us men often face”
Afro-Caribbean skin and hair is unique and well known for having its own set of common problems that require different treatment to its European counterparts.
If you have any experience with black hair and skin, you will know the pain of shave bumps, the frustrations of getting a good shave, and the perfection that comes from healthy edges well sculpted.
Aaron feels that too often there is a lack in diversity and choice which is why he is determined to become a market leader and has spent over a year researching and developing the Shear And Shine grooming range.
“I want Shear and Shine Grooming to be the first thing black men think of when it comes to looking good, when it comes to quality products and when it comes to excellent customer service.”
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