Alphaeus Taiwo Olunaike is not a name that many Nigerians are familiar with. But once you mention Baba Alajo Somolu, the eyes of millions of Nigerians will light up. Yes, they are more familiar with this name!
He was born at a very dangerous time; a perilous period in history. It was on the 16th of September 1915 in the tiny city of Isan-Oyin (now called Isonyin); close to Ijebu-Musin and Ijebu-Ode in Ogun State, southwestern Nigeria. Within the thick groves of thick forests and the brilliant foliage of green tropical plants, the cries of newly-born babies pierced the calm and peace of the forest.
A woman named Grace Okuromiko Olunaike had given birth to triplets. Three at once! As soon as she was told that she just gave birth to three babies, her face sunk. She could not hide the sadness. It was an abomination for a woman to give birth to triplets at that time in Yoruba-land. One child must be sacrificed to the gods. One of the babies was eventually sacrificed to the gods. The other two were spared. One of them is whom I am writing on right now – Alajo Somolu.
Baba Alajo Somolu was just three years of age when he lost his father. However, he was able to proceed with his education. He started his primary education at the Emmanuel Primary School, Ijebu-Isonyin. He had not finished his education at his small hamlet when his paternal uncle, STA Torimoro came and took him to Lagos where he was able to further his education.
As A Young Adult
Long after he narrowly escaped being sacrificed to the gods, in the year 1927, he arrived in Lagos and he was enrolled at the St. Johns School, Aroloya. From there, he proceeded to the Christ Church Cathedral School, Lagos, and finished there in 1934.
Two years after his education, he was enrolled as an apprentice under a tailor named Rojaye. He was a tailor-in-training for nine good years before he got his ‘freedom’. When he started working as a tailor, he noticed that the income was not just going to be sustainable for him and he needed an alternative and fast.Therefore, when the younger brother of his late dad, STA Torimoro, was going to Cameroon on a commercial trip, Baba Alajo Somolu decided he would also seize the opportunity and go along.
When You Find Your Passion
And so it was that in 1950, Baba Alajo Somolu went to Cameroon. Upon reaching there, he unleashed the ferocious entrepreneurial spirit that was in him. A very determined fellow, he tried his hands on various tasks and duties in Cameroon. He sold goods and newspapers; tried his hands on many ventures.
In Cameroon, one of his neighbours was a thrift collector and told our young friend about the business. The details immediately caught his fancy. As a a result, by the time he returned to Nigeria in 1954, he already had it in mind that he was going to start the business of ajo gbigba (thrift collection). He was 39 at that time. Before he left Cameroon, he took with him a copy of the thrift collection card used by his Cameroonian neighbour.
Upon reaching Nigeria, he made his own copies of the card and he named his own venture ‘Popular Daily Alajo Somolu‘.
“Ori e pe bii Alajo Somolu…” – The Success Story
At the peak of his career, he was so hardworking and diligent at his work that sayings were coined in his name.The sayings are as follows:
“Ori e pe bii ti alajo Somolu, to fodidi oôdun meta gbajo lai ko oruko eni kankan sile, ti ko si siwo san fenikeni”
– “Your brain is as sharp as that of Alajo Somolu, who collected thrift for three years and paid back all his customers without writing down a single name and without making a single mistake with the payment”
There is also another one that goes thus:
“Ori e pe bii Alajo Somolu, to ta moto, to fi ra keke”.
(You are so intelligent like Alajo Somolu, who sold his car to buy a bicycle).
There is no doubt that Baba had an eidetic (photographic) memory. Only someone of a vast and prodigious memory with an outstanding power of recall can effortlessly carry out such an amazing feat!
One very interesting thing is that many people actually think the story of Alajo Somolu is of myths and legends and that he does not exist. But yes! He did truly exist!
Started From The Bottom, Now We’re Here!
In September 1954, Alajo Somolu went out for the first time to collect thrift from his clients. He had launched his business and he had great hopes. Unfortunately, not a single person patronised him that first day. Many of the market women even taunted him saying he would simply collect their money and vanish into the thin air. But he was not discouraged with the negative atmosphere. He persisted in riding his bicycle from stall to stall, from shop to shop until some of the market women pitied him and decided to give him a trial and gave steady contributions of some kobos.
At the end of the first month, all his clients got their money complete with not a penny missing! Baba Alajo too also made his own profit and he was doubly delighted: his clients had renewed hope in him and the new business was actually more lucrative than the tailoring he was doing. With time, the news of his honesty, transparency and hard work spread and his clients swelled in number. Baba Alajo’s prosperity too also shone! He built his first house at No 10, Odunukan Street in Ijesa. He later sold the house and built another in the Owotutu area, Bariga, Lagos.
In a shortwhile, his fame spread like wildfire. He was the thrift collector for the entire axis covering Awolowo Market, Oyingbo Market, Olaleye, Mile 12, Ojuwoye, Baba Oloosa, Sangross and, of course, in Somolu (Shomolu) from whence he got his nickname. His customers fell in love with him for his truthfulness, his ability to save them from financial ruins by providing life-saving loans and most importantly, for his outstanding memory.
The Man, The Memory, The Magnificent Business Acumen
He did not use a calculator and there were no computers either. The most amazing part of his prodigious memory was the thoroughness of it. He did not only pay back the exact amount to his clients, he also paid them back with the same notes and coins that they contributed with! He was so exact that if a client should write down the number on his notes, he would be astonished to get the same notes back at the end of the month. Such brilliance!
Anytime one of his vehicles returned after a trip of thrift collection, it would be checked. If the car had depreciated to the point that it is no longer economically viable, he sold them off and bought bicycles instead. Therefore, when people noticed that one of his vehicles was missing and a brand-new vehicle had appeared instead, they would say:
“Alajo Somolu has sold his car to buy a bicycle!”
But Baba Alajo Somolu knew what he was doing. To him, there was little point in maintaining cars that no longer brought in profit? It was better to sell it and buy more Raleigh bicycles to access all the hitherto inaccessible areas. It is worthy of note that many of his customers stayed with him for decades and many up to the time he died. They described him as a very friendly, reliable and honest man.
A Thrift Collector To His Dying Day
He was also praised for his willingness to help others. When he died, one of the other thrift collectors in the area named Oladini Olatunji gave this testimonial. He said that there was a time he ran into financial trouble with his business. This became a huge debt on him. He said that it was baba Alajo Somolu that helped him pay off the entire debt and saved him from bankruptcy. Furthermore, this man never told a soul. For this and many more, all other thrift collectors looked up to him as their father figure and even held the alajo (thrift collector) meetings in his home.
Alajo Somolu continued his job with joy until 2010 when he was 95 years old. At this age, his children pleaded with him to retire. Much as he tried to, customers continued to bring their monthly payments to his home!
On the 11th of August, 2012, Baba Alajo Somolu breathed his last. Surrounded by family and clients who had become family, he passed due to old age. A legend indeed!
*Culled and edited from Trioti Naija
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