Taofick Okoya saw a hole in the market and filled it handsomely. He was on the hunt for a doll for his niece and was disheartened that he couldn’t find a doll with the skin colour and attire that he felt his niece would recognise. He decided to take matters into his own hands and he got a third party company in China to manufacture the doll parts and then when they were shipped to him he would put them together.
He made traditional clothes for the dolls, offering them a very unique and business grew very quickly. He started to sell them in a shop at a Lagos shopping mall for N3,500, but the dolls are now available through several sales outlets throughout the country.
Each doll represents one of the major tribes of Africa. There is NNEKA (Igbo), AZEEZAH (Hausa) and WURAOLA (Yoruba) and they are sold in various outfits. The most popular are the dolls dressed in traditional attire.
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